The Super Power of Sharing

You may recall my post in May of this year about Abercrombie & Fitch’s CEO, Mike Jeffries and his deplorable war against plus sized people…well, the dog days are over. The impact of hundreds of thousands who cared/shared, signed petitions, boycotted, and actively called for a one-eighty in their discriminatory attitude shrank the Grinch-hearted retailer’s sales so profoundly that atonement is now their only option to save the company from tanking. A recent headline read:

Struggling Abercrombie & Fitch to add larger sizes.

The U.S.-based retailer has seen same-store sales plunge and was in the red by its third quarter ended Nov. 2.

Read the full article here:

This victorious turnaround process took less than a year. I’m excited to report that the power of social media (sharing, emailing, blogging, etc.), when harnessed for a good cause, can apply positive pressure and affect great changes in Corporate America and even usher a pathway for healing; in this case for our youth.

I recently received a victory alert from where (this summer) thousands had also participated in requiring Abercrombie & Fitch to produce plus sizes. Their petition, forwarded via email, helped escalate the favorable end result for inclusion. The cbc news article claimed that the company’s stock price plunged amid the bad publicity.

Congratulations to all who helped humble the snooty giant! In the 21st Century, evangelizing your social network for healthy change is your super power!


About Light Stream

Casandra Moreno Lombera is an author, blogger, and Emmy nominated television producer who grew up in Los Angeles, San Francisco, and Denver communities. In junior high school, she promised her single mother that she would get straight A’s in order to graduate early and help her relocate to Aurora, Colorado. She did… and though women and Latinas were scarcely visible in television, she dreamed of a future in broadcast journalism. From an early age, Casandra wanted children and loved to write. She began her career in television (writing and reporting on camera) at the age of 18. She also began raising two very successful children as a single mom. Throughout her career, she became an award winning, television producer/program creator (receiving both the Imagen and Golden Eagle Awards); was executive producer of both public affairs and children’s programming at KWHY-TV, Channel 22; and worked on camera hosting public affairs talk shows for many years. More distinctive opportunities came her way, however her desire to write children’s books and to blaze new trails in the publishing world became irrepressible. Her dreams today focus on empowering youth, writing (particularly about God’s love for them), and raising money for the impoverished through organizations like Hope Worldwide Throughout her life, she has been passionate about hands-on giving to the community and has received many forms of appreciation (including a congressional commendation) for her efforts. She has served on several boards including Communications Bridge Institute, training disadvantaged youth in television production; St. Anne’s, building futures for at risk teens and unwed mothers; HOPE, Hispanas Organized for Political Equality; the American Diabetes Association fund raising committee; and the Consumer Advisory Committee for the California Contractors State Licensing Board. Casandra is also a recipient of La Opinion’s 2012 Mujeres Destacadas (Exceptional Women) Award. She is completely smitten with her husband, two children, and four grand babies who inspired Light Riders. Follow her @casandratweets and @Lightersbook on Twitter. Her blog is at Direct Contact:
This entry was posted in Clothing, Community, Education, Fashion, Healing, History, Kids, News, Self Esteem, Shopping, Teens and tagged , , , , , , , , , , . Bookmark the permalink.

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